greeting cards – from sketch to store

Very early in September I started drawing my next range of greeting cards, which would include some Christmas cards and also some drawn of the Supreme Court of Victoria and its architectural features. In hindsight I should have started a lot earlier as I have felt a bit of pressure to get these done to be ready for the Christmas season.

I am going to take you on the journey from an idea sketch to the printed card that can be purchased in stores. I am using my Koala and Gumnut Blossoms as an example.


After deciding to draw Australian animals on Christmas card I had the ‘lightbulb’ moment of including red and green in the gumnut blossoms. The design grew from there, 

I decided on five new cards and had the final drawings completed in watercolour pencil on A4 watercolour paper by the end of September. 

At the same time I reordered some of my previous card designs as stocks were getting low and Christmas is coming up and I have a stall at a big market at Etsy Made Local Melbourne in late November. Before sending my order to the local printing company for my new designs to be scanned and cards printed , I had to decide how many to print of each.  I was very fortunate to have two of local stockists Law Institute of Victoria bookshop and Paperpoint stationery  preorder 10 of some of my cards, including the Christmas koala and possum. I decided on 70 of each . Altogether I ordered 500 cards. 

I dropped my originals off to the printer on 25 September and received the cards on 18 October.  The timeframe was so long because I had received one set of hardcopy proofs to approve but I wanted to change the colour balance on some of them. I was then  sent another set of hardcopy proofs which I approved . Hence the delay. 

In the meantime I ordered 500 envelopes from my usual local stationery store and 500 cello bags to put each card in.

Saturday afternoon on my lounge chair’

Top Row : cello bags, cards, envelopes

Bottom Row: cards in cello bags with envelopes, strips from cello bags .

(hint learned from google searching. Put stickytape sticky side up on put cello strips on this. Otherwise they are full of static and stick to everything and anything . This keeps them in one place. )

They took all afternoon to package. But it was a nice way to occupy a chilly Melbourne Saturday afternoon. 

Today, Sunday, I took some very basic photographs so that I could put my greeting cards for sale on my Etsy online store. This also involves writing descriptions  and choosing keyword tags.  I will need to take  better photographs to showcase the cards. But the aim today was just to get them up online.

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