Market stall – next week

When I first decided to ‘do something’ with my art as a business I was advised that 60-80% of my time would be spent working on the business (i.e. not drawing) and I have found this to be true (but it makes me appreciate my drawing time even more) .

I am working on four  projects at the moment – a commission, an exhibition, workshops and a market stall.







I thought I would give you a glimpse into the behind the scenes of my first commercial market stall. In April I applied and was accepted for Craft Victoria HATCH market.  HATCH are markets for emerging makers in Melbourne. Since then have been to a mentor session, asked questions in their Facebook group and received lots of support.

In the last two weeks I have been very busy working through checklists that have been provided, with lots of hints and tips from previous stall holders. Last weekend I did a mock up to see what would work on the day.

Things I needed to do

  • I needed a banner for my stall. I decided on a pull-up banner that could be used at all sorts of future events (including my next exhibition). I had an initial concept and a local printer did a wonderful job of bringing it all together. I looks so good and makes me feel very professional .
  • Create a Newsletter – people can sign up to a mailing list on the day at the markets or on my blog site. I tried myself, but ended up paying someone .There is now a button where you can subscribe, This is different from my Weekly Art Blog. It will be occasional and emailed to subscribers when I announce exhibitions, events, new cards – add your name now if you would like to receive it.
  • Decide on how much stock to take on the day ie how many copies of each card. I decided 15, with 5 on display and the others in a box under the counter

  • Decide which cards to display. There is  room for 20 of my 36 designs. I will bring the others in a little display folder to show people (had go to Office Works to find folder)
  • Set prices – they should be all the same retail and my store , so they are now $7 everywhere
  • How much float? I will need lots of two and one coins as the price is now $7
  • I decided to be cash only and not tackle using credit cards. It may lose me some sales, but will decrease the stress for me on the day.
  • Needed to purchase paper bags and bought 500. It is a big box. Then decide how many to take on the day . I decided on 50
  • Table cloth – The one I have had creases from never being used – I needed to get it drycleaned
  • My table is against a back wall – I have three A4 picture of one of the drawings as a work in progress, Then I have finished product framed – I had to find suitable photo frame (at Red Cross store yesterday)
  • Checked out the space during the week – Great place – I discovered it had Masonite wall – had to buy 3M hanging tabs – as my pins and blue tack would not have worked
  • How to pack it all up to transport on the day by taxi
  • It fits into a suitcase, a backpack, the pullup banner and the two display stands that I have wrapped in bubble wrap.
  • When I checked out the venue I saw that I could be dropped outside the door by the taxi , unload my gear There are 30 stallholders all arriving at the same time

The BIG day is next Saturday and I am looking forward to the experience, the people I will meet – the other stall holders and the market customers.  It is predicted there will be about  500 on the day. Drop by if you are in Melbourne

map of where to find HATCH

6 thoughts on “Market stall – next week

  1. Irene Coates

    Hi Alissa, how exciting! Where is it? I am not familiar with these markets.

    Thanks for thinking of me on these foggy mornings here 🙂 you were right, I was out in it burr.

    Let me know ok? Irene

  2. alissa Post author

    HI Irene I have added a map to the blogpost. Thanks for the prompt ! Let’s catch up soon

  3. alissa Post author

    Thanks Julia ! Selling a few cards would be a bonus. It has been such a learning curve and I am looking forward to meeting other makers and visitors making connections and having a really different sort of day !

  4. alissa Post author

    Sometimes I feel organised and sometimes not at all. I am sure that there will be waves of emotion up to and during the day.

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