2014 has been a very different year for me, full of challenges and changes which have brought about lots of exciting opportunities.
Note – this is a bit of a long post…….lots of words, not so many pictures…..
In December 2013 my position at work was made redundant. It became clear in the current market, that I may have time on my hands for a while. I took this as an opportunity to focus and invest time into my art !
I have had in mind for a while that I wanted to “do something” with my art. I draw everyday in my Moleskine Watercolour sketchbooks with my watercolour pencils and/or my Safari Ink pen. I usually fill a sketchbook in 8 – 12 weeks. I felt like I wanted to see it go further and had some vague ideas.
To guide me along I started working with an arts business coach, Vihn Van Lam from ArtShine. I began in March 2014 and we began to look at what do I really want to do and what is important to me and to prioritise my goals.
The concept of Art Licensing appeared to suit my style art of drawing and one of my goals, which is to have my art produced on products. In broad terms Art Licensing is a process where an artist “rents” their artwork to a client to use on certain products. The goal of the art is to enhance the look of a product that they manufacture and sell it to retailers. Products may include everyday items such as dishtowels, stationery, textiles, apparel, dinnerware and more. The intent is that the art will make the product irresistible to consumers, who then buy the product, earning the retailer, manufacturer and me, the artist, an income.
Here is my art “mocked up” (using Photoshop) on trays, coasters
I then used the ArtShine planner to set daily, weekly, monthly goals and met with Vihn regularly to remain focused along the way and get things done!
Goal 1.Entered Pyrmont art prize – my two entries – see below
After the 90 day goals were completed a new goal was set
This goal is nearing completion. This seemingly simple statement has involved many steps and has been a big learning curve. I have been working with a graphic artist to produce a Portfolio that is representative of myself and my art. I have been challenged technically and mentally as I moved outside my comfort zone to work towards my goal. My portfolio is tied into my goal of seeing my art on a product .
As part of the process I :
- Identified which of my drawings would be suitable on merchandising objects, which involved lots of research into products, companies, other artists.
- Chose images for the Portfolio from the thousands of drawings I have produced
- Identified what sort of products my art would suit
- Wrote artists statement
- Had professional photographs taken (thank you so much Maria ! – and Jodi for recommending her)
- Identified Art Licensing agents to send my Portfolio to.
And as part of achieving this year goals I have also
- Experimented with Photoshop to learn created mock art (see examples above)
- Created Facebook Page for Alissa Duke Art
- Commissioned high quality scan of three of my art images, ready for professional use.
Along the way life included a move from Sydney to Melbourne in September to start a new job.
And during the year I have had unexpectedly achieved one of my goals – to see my art on products
1. pillow & tea towels
The first set of products was created by me, ordering an online product through Zazzle with my drawings uploaded onto it. It was a learning experience as to the quality of scan to upload (I had enlarged my drawing and it lost clarity when printed on the cloth) .I did not like the quality of the material it was printed on.
2. Sketch used on Globetrotter Postcards website and business cards .
I received an email from from Sam, an Australian blogger and traveller, living in London and asking to use one of my sketches on her website and business cards. Wow !
Looking back, I have achieved a lot and am very proud of my year, my accomplishments and the challenges met along the way.
I will be sending my Portfolio to Art Licensing Agents and I have some ideas ….. a website, exhibition, markets, Etsy ….